Sell more of your offer with content that wins mindshare
Cut the Fluff is your go-to newsletter for content strategy and editing tips. Get tactics and frameworks to create problem-first content, so your business becomes the obvious solution.
I’m Erica.
As a former Head of Content turned founder, I’ve edited 3M+ words, built a 90K-strong audience, and sold multi-six figures in courses to 1,900+ students. Now, I’m sharing my hard-won insights to help solopreneurs and founders like you grow your business through strategic, high-impact content.
Whether you’re just starting or leveling up, my newsletter, courses, membership, and services deliver no-fluff, actionable tips to help your words resonate, expand your reach, and drive real growth.
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If you're a solopreneur or founder looking to standardize your custom consulting offers…
Duo is my offer design consultancy that has helped 100+ solopreneurs standardize, market, and sell their consulting offers.
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Catch me on Reed Between the Lines with Devin Reed where we talk marketing villains, hustle culture, and the transition from in-house to entrepreneurship.
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