Sell more of your offer with content that wins mindshare

Cut the Fluff is your go-to newsletter for content strategy and editing tips. Get tactics and frameworks to create problem-first content, so your business becomes the obvious solution.

I’m Erica.

As a former Head of Content turned founder, I’ve edited 3M+ words, built a 90K-strong audience, and sold multi-six figures in courses to 1,900+ students. Now, I’m sharing my hard-won insights to help solopreneurs and founders like you grow your business through strategic, high-impact content.

Whether you’re just starting or leveling up, my newsletter, courses, membership, and services deliver no-fluff, actionable tips to help your words resonate, expand your reach, and drive real growth.

About Me

SOCIAL AUDIENCE

91,000+

WORDS EDITED

3,000,000+

COURSE PARTICIPANTS

1900+

Testimonial that says "Content Editing 1010 is the best editing course out there. If you're on the fence, this course is a no brainer," written by Doz Anyaegbunam.

A testimonial that reads "Hands down the best digital product I've purchased this year"written by Nick Bennett.

Testimonial that says "All of my best-performing posts start with a hook I lifted verbatim from Hooked on Writing Hooks." by Rosanna Campbell

Treat yo’self to programs that actually deliver the value they promise.

Courses

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If you're a solopreneur or founder looking to standardize your custom consulting offers…

Duo is my offer design consultancy that has helped 100+ solopreneurs standardize, market, and sell their consulting offers.

Testimonial that says "For me, a think-out-load type, having a sparring partner who reshapes my writing to fit the goal is an asset. Simply remarkable." Written by Peter A Giordano the third.

A testimonial that reads "Since working with Erica, I have more confidence and conviction in my ideas and how to present them," written by Hannah Shamji.

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As seen on…

Catch me on Reed Between the Lines with Devin Reed where we talk marketing villains, hustle culture, and the transition from in-house to entrepreneurship.

More Media Appearances

A testimonial that says "Erica goes beyond copywriting. She breaks down great writing into actionable frameworks with the examples and receipts to back them up," written by Amanda Natividad.